Immediacy & Low Entry Threshold
- Time to market is quick/updates are easy - all you need is one deal to get started
- Travel Deals Network (TDN): deals updated continually
- Branded Social Media Toolkit (SMT) components: installed in days not weeks or months
Accountability
- Bookings returned to advertiser website
- Cost-effective, performance-based, direct response advertising
- No 3rd party commissions/booking fees
- Real-time performance tracking through Omniture
Real-time Campaign Management & Measurement
- Create, edit and post deals immediately 24/7
- Deliver unlimited number of ongoing, frequent promotions
Comprehensive, Immediate, Customer-focused
- Superior distribution breadth - travel offers delivered across a range of diverse media channels in one unified program
- Maximize accumulated benefits of utilizing 'Other People's Audiences' - vast media network leverages confidence and trust consumers have placed in our publishing partners to boost brand awareness & credibility
- One-time content entry sends deals to multiple locations and audiences in minutes
Multi-media Deal Delivery
- Deals appear in multiple media channels of our TDN partners - including websites, email newsletters and RSS feeds
- Optimize inventory year-round through diversity of network and media
Total Audience Reach
- Only deals distributor reaching both consumers and travel agents via unique content distribution model
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Superior Targeting Capabilities
- Robust deal tagging: 75+ tags available! Deals contextually delivered through the TDN not only by destination, but also by special interest (family, skiing, etc.)
- Reach pre-qualified travel buyers already engaged with media they know and trust
- Deals on TDN channels served in accordance with audience click behavior and close to the moment of purchase for maximum consumer response
Unique Merchandising Page
- Offers rich presentation of travel offer in full article display
- Our expert Deal Merchandising Service team utilizes industry best practices to create authentic, motivating travel promotions that sell
- Available video hosting further showcases travel offer while offering SEO benefits
- Ability to position booking engines right in our TDN media channels
- Provides implied endorsement of content by publisher
Embedded Booking Engine
- Gives customers the ability to book your deals on multiple media channels, not just your own website or through 3rd party intermediaries
- Offers customer convenience and superior ease-of-use
Dashboard Deal-creation Wizard
- Allows quick & easy entry and distribution of travel promotion content
- Complete video/rich media application and hosting platform
Social Media Sharing
- The only deals delivery platform that encourages consumer viral distribution, sharing and word-of-mouth
endorsement, giving travelers an opportunity to endorse and build your brand
Increased SEO
- SMT provides ongoing content exchange through a variety of new pages leading to thousands of increased monthly page views
- Increase UGC helps Social Search rankings
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